Privacy Policy
Effective date: December 19, 2025
This Privacy Policy explains how Shenzhen Mingsenxing Toy Gift Co., Ltd (“we”, “us”, “our”) collects, uses, shares, and protects personal information when you visit or interact with https://msxtoys.com/ (the “Site”), including submitting inquiries, requesting quotes/samples, or contacting us for B2B cooperation.
1) Who we are (Controller)
Company: Shenzhen Mingsenxing Toy Gift Co., Ltd
Address: Building 35, The 3rd Industrial Zone, Nanlian Community, Longgang District, ShenZhen, 518116
Email: sales@msxtoys.com
Website: https://msxtoys.com/
2) Information we collect
We may collect the following categories of information:
- Information you provide
- Contact details: name, work email, phone/WhatsApp
- Company details: company name, job title, country/region, business address (if provided), website (if provided)
- Inquiry/quote information: product interests, quantities, specifications, target price, delivery timelines
- Communications: messages you send via forms, email, chat tools, or social media
- Information collected automatically
- Device & usage data: IP address, browser type, device identifiers, operating system, language, pages viewed, time spent, referring URLs, error logs
- Cookies and similar technologies (see Section 7)
- Information from third parties (where applicable)
- Marketing/analytics platforms (e.g., conversion events, aggregated reporting)
- Trade shows/lead sources you consented to share
- Service providers that help operate the Site (hosting, security, email delivery)
3) How we use your information
We use personal information to:
- Respond to inquiries and provide quotes/samples/catalogs
- Communicate about products, cooperation, and order-related matters
- Operate, maintain, and improve the Site (analytics, performance, troubleshooting)
- Protect security and prevent fraud/abuse
- Send B2B marketing communications (you can opt out anytime)
4) Legal basis (if applicable)
Depending on your location, we process information based on:
- Contract / pre-contract steps(responding to your request for a quote)
- Legitimate interests(B2B relationship management, Site security, improvement)
- Consent(non-essential cookies such as analytics/marketing, where required)
- Legal obligations(accounting, tax, compliance)
5) Sharing of information
We do not sell your personal information. We may share information with:
- Service providers(hosting, CDN, email services, CRM, customer support tools, analytics)
- Advertising/measurement partners(for campaign measurement and retargeting where enabled and permitted)
- Legal authoritiesif required by law or to protect rights and safety
- Business transfers(merger/acquisition/asset sale), with appropriate safeguards
6) International transfers
Your information may be processed in countries other than where you live (e.g., where our servers or service providers operate). We use reasonable safeguards (such as contractual protections and security measures) when transferring data internationally.
7) Cookies, analytics, and advertising (Google & Facebook)
We may use cookies/pixels/SDKs for:
Strictly Necessary (essential)
Required for basic Site functions, security, and form submission.
Analytics (optional)
To understand how visitors use the Site and improve performance (e.g., Google Analytics, if enabled).
Marketing/Advertising (optional)
To measure campaigns and show relevant ads (e.g., Google Ads conversion tracking / remarketing, Meta (Facebook) Pixel, if enabled).
Your choices: You can accept or reject non-essential cookies via the cookie banner and can change your preferences later via “Cookie Settings” (if you provide that page), or by adjusting browser controls.
8) Retention
We keep information only as long as needed for the purposes above:
- Inquiry and relationship records: typically 2–5 years(or until you request deletion where applicable)
- Contract/transaction records: per legal/accounting requirements
- Cookie data: retained per cookie category and settings
9) Security
We use reasonable administrative, technical, and physical safeguards (e.g., HTTPS, access controls). However, no online transmission is 100% secure.
10) Your rights
Depending on your location, you may have rights to access, correct, delete, restrict, or object to processing, and to withdraw consent (for cookie-based processing).
To exercise rights, contact sales@msxtoys.com.
11) Third-party links
The Site may link to third-party websites. Their privacy practices are governed by their own policies.
12) Updates to this policy
We may update this policy from time to time. Updates will be posted on this page with a new effective date.